The Runner’s World x adidas Clubhouse NYC was a three-day, immersive activation designed to celebrate runners and help them prepare for race day. The welcoming environment featured targeted programming tailored to athletes' pre-race needs, offering them a unique space to connect with industry editors and commemorate their training accomplishments.

Key Impact & Engagement Metrics

• Welcomed 450+ guests per day.

• Handed out over 33,000 samples to attendees.

• Captured 174 videos via an interactive videobooth.

• Generated 19,448 estimated social impressions.