To celebrate the launch of Nike’s Space Hippie—the brand's most sustainable sneaker to date, constructed from at least 45% upcycled materials—we were brought in to provide creative direction for the campaign's motion graphic video.

In collaboration with Notre, we designed the campaign to reflect the sneaker's core ethos of ecological responsibility and creative reuse. The launch centered around an immersive 36-hour livestream powered by Plantwave technology, which translated the electrical signals of a temporary miniature forest into an ever-evolving ambient soundtrack. Our motion graphics helped bring this innovative "plant jam" to life visually, driving audience engagement, educating viewers on the Space Hippie program, and successfully directing traffic to the exclusive sneaker