To launch the newest colorway of the Agility Peak 6 running and hiking shoe, we partnered with Merrell and Block Runners to execute a comprehensive, full-day community activation. The event seamlessly blended product seeding, outdoor performance testing, and community building to give participants a holistic experience with the brand.

Activation Highlights

• Product Seeding: Participants gathered at SEEDBRKLYN to receive complimentary footwear and exclusive event swag.

• Performance Testing: Guests were transported to Forest Park for a tailored 3K trail run to experience the shoe in its natural element.

• Wellness & Recovery: Post-run, attendees returned for a restorative, immersive sound bath experience.

• Brand Connection: The day culminated in an exclusive fireside chat with the team behind the shoe's design, followed by an evening networking mixer.